Dark Green

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This blog aims to provide readers with a clearer understanding of the full realm of actions being taken by global citizens in the name of environmentalism by focusing on the “underside” of the environmental movement through critical analysis of issues like greenwashing, ecoterrorism, and radical environmentalism.

Is Going Digital Really Going Green?

How Our Digitized Lifestyle is Costing the Environment in BIG Ways

Example 1:

To start, take paper-saving, a simple action most people would associate with “sustainability” without a second thought. In other words, many of us are under the impression that going “paperless” is good for the environment. Saving paper by choosing to download a PowerPoint presentation from the Internet to your laptop must be more environmentally-friendly and energy-efficient than printing out all 50 slides, right? And reading an e-Book instead of purchasing a paperback is more efficient, isn’t it? The answer: not necessarily. It all depends on the device you’re using, the size and frequency of your downloads, and how many others are doing the same.

Environmental Racism in the Works

Let's start by defining the term "environmental racism." Environmental racism is policy or practice that differentially affects or disadvantages (intentionally or unintentionally) individuals, groups, or communities because of their race and/or class. Poor communities and communities of color often experience disproportionate impacts of environmental hazards.

Ever Heard of Greenwashers Consulting?

Greenwashers is a documentary film by Bret Malley which was first released last year. It is truly the first film of its kind, as it tackles the truths of greenwashing head-on in a variety of comedic, satirical, and shocking ways, through a "mash-up of real commercials, live events, examples, and both real and fictional characters." To get a general feel for the film, here is the trailer:

It's Not Easy Being Green!

Ahh yes, Kermit, everyone's favorite frog. I'm not sure how pleased devoted Muppets fans would be if they saw the way Kermit is being exploited in this commercial for Ford.

The Environmental Side of the Occupy Movement

With the Occupy protests still going strong, many are taking a more critical look at the actual issues the movement is addressing. Although the environmental aspects of the Occupy movement may not be at the forefront of mainstream media attention, they are playing a significant role in the demands of protestors.

An Introduction to Greenwashing

green•wash: (grēn'wŏsh', -wôsh') Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service (Greenpeace).

Walk into any supermarket or box store today and you will find hundreds of products lining the shelves that claim to be "green" or "environmentally-friendly" in some way. It could be that the label or font is simply colored green, the product's packaging is earth-toned or uses "non-mainstream" artwork or design, or the product features a leaf, tree, earth, animal, flower, sun, water, or sky symbol or image. These same characteristics can be applied to billboards, advertisements (both print and video), as well as other forms of media put out by companies and organizations in attempts to boost their "green" image and subsequently appeal to a broader range of consumers.

Eco-terrorism and the Earth Liberation Front

The documentary “If a Tree Falls: The Story of the Earth Liberation Front” by Marshall Curry was released earlier this year. The film presents the story of the Earth Liberation Front (ELF), an eco-defense group that has utilized arson, violence, and extensive property damage (all deemed “eco-tage”) to destroy businesses they believed were destroying the environment in some way. The ELF has been categorized as an “eco-terrorist” group, and has been classified as the number one domestic U.S. terrorist threat in the past.

Dark Green: Exposing the Hidden Aspects of Environmentalism

We live in a world where the realities of climate change are starting to become increasingly recognized as more and more people are affected by the consequences of unsustainable actions. Certain environmental issues like energy efficiency and endangered species are starting to draw attention from the mainstream media, with large news organizations such as the New York Times, The Guardian, and the LA Times featuring “Environmental” sections on their webpages.

However, what continues to intrigue me is the so-called “underside” of the environmental movement which rarely gets brought to light by mainstream news media outlets. Issues like greenwashing, ecoterrorism, and radical environmentalism, among many others, are gaining momentum and influence in societies, and have the potential to pose serious threats to the dominant social structures that play such a critical role in shaping what we know and how we think, often conveyed to us through means of media.