colonialism

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The combined results

Two main patterns have been identified throughout the 60 articles analyzed.  The first is the use of colonial language.  Words like “tribal,” “primitive,” “savage,” “traditional,” “customary,” were counted as such.  The second identified pattern was the use of stereotypical characteristics or essentialized features of the certain culture.  For the Maasai, words like “Maasai checks,” “warrior,” or “jumping” were used as stereotypical characteristics, while words like “tattoos,” “haka,” or “warrior” were used as stereotypical characteristics for the Maori. 

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