Greenwash

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Ever Heard of Greenwashers Consulting?

Greenwashers is a documentary film by Bret Malley which was first released last year. It is truly the first film of its kind, as it tackles the truths of greenwashing head-on in a variety of comedic, satirical, and shocking ways, through a "mash-up of real commercials, live events, examples, and both real and fictional characters." To get a general feel for the film, here is the trailer:

It's Not Easy Being Green!

Ahh yes, Kermit, everyone's favorite frog. I'm not sure how pleased devoted Muppets fans would be if they saw the way Kermit is being exploited in this commercial for Ford.

An Introduction to Greenwashing

green•wash: (grēn'wŏsh', -wôsh') Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service (Greenpeace).

Walk into any supermarket or box store today and you will find hundreds of products lining the shelves that claim to be "green" or "environmentally-friendly" in some way. It could be that the label or font is simply colored green, the product's packaging is earth-toned or uses "non-mainstream" artwork or design, or the product features a leaf, tree, earth, animal, flower, sun, water, or sky symbol or image. These same characteristics can be applied to billboards, advertisements (both print and video), as well as other forms of media put out by companies and organizations in attempts to boost their "green" image and subsequently appeal to a broader range of consumers.

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