By Eliza Maher

Though not a global city, Geneva, New York, located in the Finger Lakes region of the state, has become increasingly popular among tourists, entrepreneurs, culinary artists, and young, creative people. In the first installment of our new “Glocal Dispatches” series, Eliza Maher critically analyzes the revitalization of Geneva into a city driven by local businesses, art, music, Hobart and William Smith colleges, and Seneca Lake, and explores the shift to an image-saturated society. However, the shift, often characterized as positive, innovative, and diverse, fails to acknowledge the influence the urban branding will have on the minority groups in Geneva who cannot afford the lifestyle driven by localism.